OiOi established in 2011 by designer and creative director Yeseul Jung.
'OiOi Collection,' is the first line created by Yeseul Jung. Although this particular collection is primarily women's it's very ish girl with a varsity feel, giving it the 'wearing my boyfriend's clothes look.'
'52 52 by OiOi' is the second collection by Yeseul Jung, unlike the first collection this line is unisex. However, arguably I would say men could definitely wear either.
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OiOi are a great company with imaginatively interesting concepts across each season. Each collection is completely unique but you'd still be able to spot any OiOi piece a mile off.
Their newest 17' Resort collection, a collaboration with Diagonal. Featuring frilled swimsuits and summer wear, alongside the perfect beach accessories in dusty shades of greys, greens and blues for the perfect effortless summer look.
